文章轉載自 世紀君 21世紀英文報

全新的一年即將到來，近日色彩研究機構潘通（Pantone）也發(fā)布了2022年度流行色 —— 長春花藍（Very Peri）。

圖源：Pantone 官網截圖

據《時代周刊》(Time) 報道，這是潘通22年來首次為流行色系列創(chuàng)造一個全新的顏色。該色融合了藍調的特質，同時又帶有紫紅色的底色，令數碼世界的觸摸屏顯得活力十足，并展現(xiàn)了未來充滿創(chuàng)造力的可能性。

圖源：Time報道截圖

For the first time in the 22-year history of Pantone’s color of the year, the Pantone Institute has created a brand new color for the franchise, made just for 2022: PANTONE® 17-3938 Very Peri is a dynamic periwinkle blue with a vibrant, violet-red undertone designed to evoke the glowing touchscreens of the digital world and the creative possibilities of the future.

潘通表示，為2022年打造一款新色號，象征著全世界在經歷長時間的隔離與不確定性之后正在發(fā)生的改變。和去年所選的兩款流行色極致灰和熒光黃一樣，選擇這款長春花藍作為2022年流行色也受到了類似因素的影響：人們對于走出新冠疫情的渴望、對環(huán)境問題的擔憂以及對如今社會結構中的不公與問題的日益關注等。

圖源：Pantone 官網截圖

According to the institute, creating a new color for 2022 was itself symbolic of the changes taking place in the world right now, following an intense period of isolation and uncertainty. Like last year’s selection of two colors, Ultimate Gray and the sunny yellow Illuminating, the choice of Very Peri was largely influenced by the desire to overcome the COVID-19 pandemic, environmental concerns and a larger reckoning with injustice and flaws within our current social structures.

潘通色彩研究所執(zhí)行總監(jiān)麗特里斯·艾斯曼表示：“選用新顏色作為年度色彩對我們來說真的很重要，因為我們對于世界有了全新的看法。”疫情深深影響了人們正常的生活和工作方式，也帶來了重重阻礙。“這一顏色象征著未來。它包含著我們談論的那種活潑歡樂的態(tài)度，那種無憂無慮的自信，還有創(chuàng)新精神。”

"It was really important for us to come up with a new color, because we have a very new vision of the world now," said Pantone Color Institute's Executive Director Leatrice Eiseman in a video call.

The pandemic has heavily impacted how we normally live and work — posing obstacles that have forced people to think outside the box.

"The color symbolizes the future," Eiseman adds. "(It) has that sprightly, joyous attitude that we're talking about, that carefree confidence, and creative spirit."

綜合來源：Pantone官網 Time CNN