什么樣的電影節(jié)海報可以做到經(jīng)典與創(chuàng)意俱佳？前幾天，第22屆上海國際電影節(jié)的海報給出了答案，讓一眾網(wǎng)友心服口服！

齊天大圣孫悟空的角色，從未遠(yuǎn)離過大家的視野。這一回，美猴王又出現(xiàn)在了第22屆上海國際電影節(jié)的官方海報上。上周一，設(shè)計圖一經(jīng)放出，就成為網(wǎng)絡(luò)熱點。

The Monkey King, the legendary character from classic Chinese novel "Journey to the West", is never far from the public eye. Well, this time it's swung back into action as part of the official poster for the 22nd Shanghai International Film Festival (SIFF). The design was released last Monday and quickly became an online sensation.

此前，上海電影節(jié)的海報一直以“金爵”為主題，也是為了呼應(yīng)電影節(jié)的金爵獎杯。當(dāng)然，年復(fù)一年的金爵設(shè)計，也讓不少人感到審美疲勞。

In previous years the SIFF poster was often based on the elements of a giant goblet, echoing the festival's Golden Goblet Awards – but the repetition induced an "aesthetic fatigue" among many observers.

而這款新設(shè)計的海報，則讓網(wǎng)友大贊是創(chuàng)意和深度的完美結(jié)合！

The new approach was greeted with glee on China's social media platforms, with praise for the design's clever mix of creativity and profundity.

據(jù)電影節(jié)官網(wǎng)介紹，第22屆上海國際電影節(jié)委約著名海報設(shè)計師黃海創(chuàng)作的“創(chuàng)生萬象，幕后為王”主題海報，主視覺靈感來源于上世紀(jì)60年代上海美術(shù)電影制片廠出品的影片《大鬧天宮》。而孫悟空的經(jīng)典形象，在中國文化中象征著勇氣與忠誠。

The classic image of the Monkey King represents a spirit of bravery and loyalty in Chinese culture; It was encouraged by the movie "Havoc In Heaven" back in the 1960s, which has since influenced a great number of filmmakers. The poster also conveys a theme of "creative heroes behind the scenes," integrating SIFF's aim to always encourage, respect and promote the less glamorous jobs in the film industry.

海報的形象授權(quán)，也獲得了上海美術(shù)電影制片廠的大力支持。設(shè)計師黃海在孫悟空的形態(tài)運用上充分展現(xiàn)了創(chuàng)意的力量。海報的色彩力圖貼近和還原電影原作的視覺效果，拉開的水幕既是影片中經(jīng)典場景的變形，又像電影節(jié)即將拉開的帷幕，而“22”屆的字樣則巧妙點綴出了主體形象的時代感。

如此驚艷亮相，網(wǎng)友感覺誠意滿滿！

那么，是什么樣的高手，可以設(shè)計出這樣的海報呢？

設(shè)計師黃海的名字你或許并不熟悉，不過他及團(tuán)隊的作品你肯定見到過！

You may not have heard of Huang Hai before, but you must have seen his work. The following posters represent just a fraction of his creations.

在黃海的作品中，中國傳統(tǒng)文化是非常關(guān)鍵的元素，他也多次表示要從中國視角講故事。

With Chinese traditional culture being a key element of his work, Huang often tells stories and shares world views from a Chinese perspective.

在英國電影雜志《Little White Lies》評選的2018年20佳電影海報中，黃海為《小偷家族》設(shè)計的中國版藝術(shù)海報高居首位，他為重映版《龍貓》設(shè)計的中國海報也進(jìn)入了20強，位居第十名。

White Little Lies, an international film magazine based in London, named the posters for "Shoplifters" and "My Neighbor Totoro" among the best 20 film posters for 2018.

第22屆上海國際電影節(jié)將于6月15日至24日舉辦。“美猴王”海報有沒有讓你對電影節(jié)更加期待呢？