| 文章轉(zhuǎn)載自 世紀(jì)君 21世紀(jì)英文報(bào) 頭戴斗笠半遮面 一人一馬走江湖 這是哪位大俠現(xiàn)身了嗎？
變裝“大俠”火出圈 其實(shí)，這位“大俠”正是被網(wǎng)友們熟知的四川甘孜文化廣電旅游局局長劉洪，這幾段帥氣的變裝視頻，也是為當(dāng)?shù)氐穆糜问聵I(yè)做宣傳。 Liu Hong, director of the Culture and Tourism Department of Ganzi Tibetan Autonomous Prefecture, has become an internet sensation due to his dedication to tourism promotion on social media.
21世紀(jì)英文報(bào)
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在最近的幾段視頻里，劉洪上演“一秒變裝”，或泛舟撐船，或牽馬徐行，身后則是如畫的甘孜風(fēng)景，視頻的播放量超7000萬。 Several of his recent videos - in which Liu wears ancient costumes and role-plays as an ancient swordsman - in picturesque tour zones in Ganzi, have garnered a total of 70 million views.
He said his videos were filmed in a tour site called Wuxuhai in Jiulong county: “The forest and lakes there are quite suitable for ancient costume videos,” said Liu. 而對(duì)于視頻的拍攝和制作，劉洪在接受央視采訪時(shí)表示，短視頻都是利用工作間隙拍攝的。“甘孜州是絲綢之路南亞廊道和茶馬古道的重要組成部分，俠客角色可以跨時(shí)空再現(xiàn)當(dāng)年藏漢民族之間的文化場(chǎng)景，讓網(wǎng)友更直觀地感受甘孜的美。” Liu said Ganzi was an important section of the ancient Sea-horse Road, a tea trade route winding through the mountains of Sichuan, Yunnan and Tibet in ancient China to reach southeastern Asia and places beyond. “The ancient costume style and the swordsman role (I play) can help present the scenes of interaction between Tibetan and Han people in old times. This will let the public get a better feel for the beauty of Ganzi,” Liu was quoted as saying.
不少看了視頻的網(wǎng)友表示很贊：
“網(wǎng)紅”局長吐心聲 去年3月，因“帥氣”而意外走紅的劉洪，被不少網(wǎng)友稱為“網(wǎng)紅”局長，一度沖上熱搜。 從去年4月開始，劉洪開設(shè)抖音賬號(hào)以來總共上傳了131部短視頻，介紹自然風(fēng)光與當(dāng)?shù)匚幕�，粉絲超過125萬，獲贊超過1400萬。 Since April last year, via the short video app Douyin, the 50-year-old has uploaded 131 videos about the natural beauty and culture of the region, earning over 14 million likes.
2019年，劉洪任甘孜州文化廣電旅游局局長，他繼續(xù)創(chuàng)新文旅推廣形式。網(wǎng)友們看到了一個(gè)個(gè)短視頻，而劉洪也在一條條網(wǎng)友留言中，不斷改善旅游相關(guān)工作，認(rèn)真分析、采納各種建議。
據(jù)央視新聞報(bào)道，2021年，甘孜州接待游客總量突破3500萬，實(shí)現(xiàn)旅游收入超390億元。 蓬勃發(fā)展的旅游業(yè)，也提升了當(dāng)?shù)鼐用竦氖杖胨健⒑檎f，互聯(lián)網(wǎng)讓我們認(rèn)識(shí)了外面的世界，也讓外面的世界認(rèn)識(shí)了我們。很多網(wǎng)友來甘孜旅游，村民收入得以增加，生活水平因此提升，同時(shí)也開闊了視野。 Liu said he hoped to boost tourism so that the income of local residents could be lifted. “The internet enables us to understand the outside world. It also enables the outside world to get to know us,” the official said. “Many internet users have travelled to Ganzi. Our villagers have thus earned money and improved their quality of life. Their horizons have also been expanded.” 而至于網(wǎng)友們對(duì)他“網(wǎng)紅”局長的調(diào)侃，劉洪此前就給出了回應(yīng)：“我想為家鄉(xiāng)做點(diǎn)什么，這是發(fā)自內(nèi)心的。如果能帶動(dòng)甘孜旅游，我愿意當(dāng)‘網(wǎng)紅’。” “I want to do something for my hometown. This is from the bottom of my heart. If it can help boost the tourism of Ganzi, I am willing to be an online celebrity,” Liu said.
不過，劉洪的走紅，也讓網(wǎng)友有些顧慮：面對(duì)如此高曝光度、高關(guān)注度，劉洪是否還能踏實(shí)做好本職工作？流量之下，甘孜的旅游發(fā)展又該走向何方？ 對(duì)此，光明時(shí)評(píng)指出，流量帶來的知名度，提升的是一個(gè)地方最初的吸引力。要想一直火下去，還是需要用實(shí)打?qū)嵉?ldquo;內(nèi)功”來贏得好評(píng)。“我們關(guān)注流量，更希望它得到沉淀和轉(zhuǎn)化。鏡頭前的縣長局長們，是整個(gè)鏈條中的一環(huán)，他們憑借信譽(yù)度和接地氣的形象完成破題。在這之后，功夫還要多多下在鏡頭外。不管是發(fā)展旅游，還是特色農(nóng)產(chǎn)品的推廣帶貨，提升內(nèi)力才能把互聯(lián)網(wǎng)的能量進(jìn)一步放大。” 綜合來源：央視新聞，新華每日電訊，澎湃新聞，SMCP，光明日?qǐng)?bào) 
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