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上海翻譯公司完成宣傳片中英翻譯
發(fā)布時(shí)間：2019-10-24 10:02 點(diǎn)擊：
上海翻譯公司完成宣傳片中英翻譯
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（藍(lán)色為需要補(bǔ)充提供的資料）（綜述）1.5min
Summary
光明乳業(yè)股份有限公司，主要從事各類乳制品的開發(fā)、生產(chǎn)和銷售，是中國(guó)領(lǐng)先的高端乳品引領(lǐng)者。
Bright Dairy & Food Co., Ltd. is the leader of China’s high-end dairy industry, specified in development, production and sale of a variety of dairy products.
光明乳業(yè)業(yè)務(wù)起源于1911年，前身為英國(guó)商人在滬成立的上�？傻呐Ｄ坦�。
Bright Dairy business was originated from Shanghai Kedi Milk Company founded by a British businessman in Shanghai in 1911.
經(jīng)過(guò)100多年的發(fā)展，光明乳業(yè)已成為一家大型國(guó)有股份制上市企業(yè)。公司2013年銷售額實(shí)現(xiàn)163億元，近3年內(nèi)，保持年均銷售額15%以上的高速增長(zhǎng)，位居全國(guó)前列。
Through development of a century, Bright has become a large state-owned listed company. In 2013 the company realized sales for RMB 16.3 Billion. In past three years the company maintained a high-speed growth of annual sale for over 15%, leading in China.1950年，“光明”品牌誕生。
1950- Bright was born.
1956年，上海市牛奶公司正式成立。
1956-Shanghai Dairy Company was founded.
1996年，上海市牛奶公司與上海實(shí)業(yè)集團(tuán)合資成立“上海光明乳業(yè)有限公司”。
1996-Shanghai Bright Dairy Co., Ltd. was jointly founded By Shanghai Dairy Company and Shanghai Industry Group.
2002年，成功在中國(guó)A股上市，
2002-IPO on China A-share stock market.
2003年，更名為“光明乳業(yè)股份有限公司”。
2003-Bright was renamed “Bright Dairy & Food Co., Ltd.
創(chuàng)新產(chǎn)品 1.5min
Innovative products
光明乳業(yè)始終堅(jiān)持為消費(fèi)者提供高品質(zhì)的乳制品，主營(yíng)產(chǎn)品包括新鮮牛奶、新鮮酸奶、乳酸菌飲品、常溫牛奶、常溫酸奶、奶粉、奶酪、黃油等多個(gè)品類。在“聚焦乳業(yè)、領(lǐng)先新鮮、做強(qiáng)常溫、突破奶粉”的整體戰(zhàn)略下，公司創(chuàng)造出眾多家喻戶曉的知名品牌和優(yōu)秀產(chǎn)品。其中，六大主要高附加值副品牌——體戰(zhàn)莫斯利安”、“暢優(yōu)”、“優(yōu)倍”、“健能”、“優(yōu)+能、“培兒貝瑞”的銷售收入占整體收入的53%。目前新鮮酸奶全國(guó)占有率達(dá)26.8%，新鮮牛奶全國(guó)占有率達(dá)45.5%，市場(chǎng)排名第一。國(guó)內(nèi)首款常溫酸奶“莫斯利安”在2009年橫空出世，短短幾年內(nèi)爆發(fā)式增長(zhǎng)，一舉成為行業(yè)奇跡，奠定了光明乳業(yè)中國(guó)高端乳品引領(lǐng)者的行業(yè)地位。Bright Dairy & Food is insisting on providing high quality dairy products with business covering many categories like fresh milk, fresh yoghourt, lactobacillus beverage, room-temperature milk, room-temperature yoghourt, milk powder, chess and butter. Guided by the overall strategy “Focusing on Dairy, Leading in Fresh, Developing room-temperature products and Making breakthrough in Milk Powder”, the company has introduced a number of well-known brands and quality products. Among these categories, the six major high value added subsidiary brands - Momchilovtsi, “ChangYou”, “UBEST”, “JianNeng”, “YouJia” and “Pure Canterbury” contribute 53% of total income. Today, Bright occupies 26.8% of market shares in fresh yoghourt and 45.5% in fresh milk in China as the No.1 in the market. Momchilovtsi as China’s first room-temperature yoghourt was launched in 2009, with explosive growth just in years. That is a miracle in the industry, laying a foundation for Bright to lead China’s high-end dairy industry.
渠道實(shí)力 1.5min
Strength of channels
通過(guò)全國(guó)化銷售網(wǎng)點(diǎn)布局，光明乳業(yè)的自行銷售終端已遍布全國(guó)，擁有400多個(gè)經(jīng)銷商和40萬(wàn)個(gè)有效銷售網(wǎng)點(diǎn)。在保持現(xiàn)代商超和傳統(tǒng)零售渠道優(yōu)勢(shì)的基礎(chǔ)上，還建立起了餐飲、團(tuán)購(gòu)、網(wǎng)絡(luò)、學(xué)生奶等全方位覆蓋的優(yōu)勢(shì)。
Through layout of the nationwide sales network, Bright has set the self-run sale terminals all over the country with over 400 distributors and 400,000 active sale points. In addition to its advantages in sale channels as modern supermarkets and traditional retailers, the company has also established channels like restaurants, group shopping, online shopping and students’ milk.
光明隨心訂“送奶到家服務(wù)”是光明乳業(yè)特有的銷售渠道，覆蓋全國(guó)20多個(gè)城市，每天清晨為200多萬(wàn)個(gè)家庭提供更輕松、更便捷的送奶到家服務(wù)。Bright Home Delivery Service is a unique service introduced by Bright Dairy & Food, covering over 20 cities all over the country. Every morning over 2 million families receive Bright Dairy products in an easier way.
領(lǐng)航科研 2.5min
Leading researches
讓科技服務(wù)生活，是光明乳業(yè)一貫堅(jiān)持的追求。
Bright Dairy continues to employ technology to serve life.
光明乳業(yè)研究院作為公司研發(fā)基地，目前擁有4大國(guó)家級(jí)科研平臺(tái)，科研水平在行業(yè)內(nèi)居全國(guó)之首。研究院擁有一支實(shí)力雄厚、專業(yè)廣泛的技術(shù)團(tuán)隊(duì)。近年來(lái)，光明乳業(yè)研究院積極培養(yǎng)優(yōu)秀人才，在人才的結(jié)構(gòu)上以年輕化為方向，打破了以往的單一模式，建立了跨學(xué)科、跨專業(yè)、復(fù)合型多緯度的專業(yè)人才隊(duì)伍。在業(yè)界屢獲殊榮。
As the R & D base of the company, Bright Dairy Research Institute owns four national-level research platforms with leading research strength in China. The team consists of multi-disciplinary and experienced technical experts. Recently Bright Dairy Research Institute has been insisting on the cultivation of talents. The Institute got rid of traditional simple mode and established a multi-disciplinary, cross–field, compound, younger talent team which won a number of honors in the industry.
特別是光明乳業(yè)生物技術(shù)國(guó)家重點(diǎn)實(shí)驗(yàn)室，是我國(guó)食品行業(yè)唯一一家國(guó)家重點(diǎn)實(shí)驗(yàn)室。立足國(guó)際前沿，圍繞國(guó)家乳業(yè)發(fā)展戰(zhàn)略目標(biāo)，開展研究工作。
研發(fā)上市的新產(chǎn)品絕大多數(shù)為國(guó)內(nèi)首創(chuàng)，有力地推動(dòng)了行業(yè)的科技進(jìn)步。
Especially Bright Dairy & Food’s Bio-Tech State Key Lab is the only one national key lab in China’s food industry. With international foresight, this lab is conducting researches around national strategic goal in dairy development.
Most of new products developed by this lab are “one of the kind” in China so as to greatly facilitate the technical progress of the industry.
研究院積極與國(guó)外專業(yè)機(jī)構(gòu)，開展合作項(xiàng)目。
將世界前沿科技，轉(zhuǎn)化為先進(jìn)的科研成果，為人們提供高品質(zhì)乳品，全方位滿足市場(chǎng)所需。
The research institute is in cooperation with international professional institutions to transform advanced technology into state-of-the-art research outcomes, presenting high quality dairy products and satisfy the market in all respects.國(guó)家百千萬(wàn)人才工程
上海市科技精英
上海市科技領(lǐng)軍人才
National “100-1000-10000” Talent Program
Shanghai’s Technological Elite
Shanghai’s Technological Leader
承擔(dān)國(guó)家和省部級(jí)課題52項(xiàng)，
申請(qǐng)發(fā)明專利265項(xiàng)，
授權(quán)國(guó)際發(fā)明專利2項(xiàng)，
授權(quán)中國(guó)發(fā)明專利112項(xiàng)，
發(fā)表SCI文章70篇，
主持制定國(guó)家標(biāo)準(zhǔn)2項(xiàng)，參與制定40余項(xiàng)，
修訂國(guó)標(biāo)5項(xiàng)，行業(yè)標(biāo)準(zhǔn)1項(xiàng)。
52 national level and provincial/ministerial level research programs
265 invention patents applied
2 authorized international invention patents
112 authorized domestic invention patents
70 SCI papers published
Lead in making two national standards and took part in over 40 national standards
Modified five national standards and one industrial standard.
攜手新西蘭皇家農(nóng)業(yè)研究院、
攜手荷蘭國(guó)家科學(xué)應(yīng)用研究院TNO、
建立保加利亞莫斯利安村酸奶科技文化交流項(xiàng)目。
Work with New Zealand Royal Agricultural Research Institute
Cooperate with TNO, Dutch Royal Science Appliance Institute
Established Bulgarian Momchilovtsi Yoghourt Technical & Cultural Communication Program
產(chǎn)業(yè)鏈整合 2.5min
從牧場(chǎng)到消費(fèi)者，通過(guò)打造安全、可信賴的全產(chǎn)業(yè)鏈，光明為消費(fèi)者全程把關(guān)，提供安全高品質(zhì)的乳制品。
Form grassland to consumer, by building up a safe reliable complete industrial chain, Bright controls quality in the whole process to provide safe quality dairy products.
光明的奶源來(lái)自26個(gè)自營(yíng)牧場(chǎng)和超過(guò)100個(gè)大型簽約牧場(chǎng)，牧場(chǎng)管理采用光明乳業(yè)首創(chuàng)的“千分牧場(chǎng)”評(píng)價(jià)標(biāo)準(zhǔn)體系，
在確保生乳品質(zhì)安全、可靠、優(yōu)質(zhì)前提下，全面提升奶牛牧業(yè)技術(shù)集成水平。
Raw milk was collected from 26 self-operated farms and over 100 contracted sizable farms. All these farms are managed with our creative “1000 points” assessment standard system. With the priority of safe, reliable and quality raw milk, we’re improving the technical integration level in cattle husbandry.
新建成的華東中心工廠，占地232畝，總建筑面積達(dá)12.6萬(wàn)平方米；全線投產(chǎn)后，日產(chǎn)量將達(dá)到2600噸，年產(chǎn)優(yōu)質(zhì)乳制品超過(guò)60萬(wàn)噸。從產(chǎn)能和規(guī)�？矗@是世界上最大的乳品單體加工工廠。
The new East China Central Factory occupies land of 38 acres including total building area for 126,000 m2. Once all production lines are put into operation, the daily output will be 2600 tons and annual output of high quality dairy products will exceed 600,000 tons. It is the biggest dairy processor in production capacity and scale in the world.
光明是目前唯一一家引進(jìn)全球先進(jìn)WCM世界級(jí)制造管理系統(tǒng)的乳品公司。 2013年，獲得由“日本工廠設(shè)備維護(hù)協(xié)會(huì)”本頒發(fā)的TPM優(yōu)秀獎(jiǎng)，是目前國(guó)內(nèi)第一家獲得該國(guó)際大獎(jiǎng)的食品企業(yè)。
Bright is the only dairy company applied global advanced WCM system. The company won TPM excellent award from Japan Plant Equipment Maintenance Association in 2013, as the first food company with this world-class honor in China.
基于新鮮乳品對(duì)全程冷鏈的高要求，光明乳業(yè)旗下“上海領(lǐng)鮮物流有限公司”，以“區(qū)域物流領(lǐng)袖、食品物流專家”為目標(biāo)，致力提供高品質(zhì)、多溫度帶的現(xiàn)代食品物流服務(wù)。
To meet high requirement of fresh dairy on whole cold chain, Shanghai Speed Fresh Logistics Co., Ltd. a subsidiary of Bright, pursuing the goal of “leading regional logistics and expert in good logistics”, is devoted to provide high-quality multi-temperature modern food logistic services光明荷斯坦牧業(yè)有限公司
50多年的養(yǎng)牛歷史
國(guó)內(nèi)最大的牧業(yè)綜合性服務(wù)公司之一
成乳牛年平均單產(chǎn)超過(guò)9.75噸，遠(yuǎn)超行業(yè)平均水平。
Shanghai Bright Holstein Co., Ltd
With over five decades of history of cattle husbandry,
One of the biggest comprehensive service providers in Chinese animal husbandry
Realized average output exceeding 9.75 tons for adult dairy cow, much higher than industrial level.
19座現(xiàn)代化冷鏈配送中心，
倉(cāng)庫(kù)總面積超4萬(wàn)多平米，
運(yùn)輸覆蓋終端網(wǎng)點(diǎn)約8000個(gè)；
WMS、DPS、TMS和車載系統(tǒng)GPS
19 modern cold chain distribution centers
Over 40000 m2 of warehouses
Approx 8000 distributors
WMS, DPS, TMS and on-board GPS全球化視野 1min
Global vision
2010年，公司在新西蘭成功收購(gòu)新萊特工廠，為光明乳業(yè)積極參與全球資源配置、拓展市場(chǎng)空間的全球化戰(zhàn)略，邁出了重要一步。
In 2010 the company successfully acquired Synlait Milk Ltd. to make a big move for its globalization strategy. This makes Bright Dairy positively takes part in global resource deployment and expanding market space.
2011年，公司在新西蘭坎特伯雷的雪山牧場(chǎng)建立生產(chǎn)基地，順利投產(chǎn)高端嬰幼兒奶粉培兒貝瑞。
In 2011 the company established a new production base in alpine pastures in Canterbury, New Zealand so as to put into production of its high –end infant milk power- Pure Canterbury
2013年，新萊特在新西蘭主板上市，光明乳業(yè)由此成為國(guó)內(nèi)首家境外收購(gòu)優(yōu)質(zhì)奶源企業(yè)并成功促成其上市的乳企。對(duì)比新萊特上市成交價(jià)格和入股成本，32個(gè)月的時(shí)間，此項(xiàng)投資的資產(chǎn)增值率達(dá)百分之百。
In 2013 with Synlait Milk’s IPO in main board of New Zealand stock exchange, Bright Dairy has become China’s first dairy enterprise which acquired good dairy enterprise abroad then listed. Considering the IPO cost and acquisition expenses, the assets growth rate of this investment reached 100% just in 32 months.
至此，光明乳業(yè)的全球化進(jìn)程拉開了序幕。
Now, Bright Dairy starts its globalization program.光明文化 50s
Bright Corporate Culture
創(chuàng)新，引領(lǐng)未來(lái)。科技，造就品質(zhì)。勇氣，超越自我。良知，關(guān)愛(ài)社會(huì)。
Innovation to lead to the future;
Technology to accomplish the quality
Courage to go beyond ourselves
Consciousness to contribute the society
在這樣的企業(yè)文化引領(lǐng)下， 光明關(guān)注團(tuán)隊(duì)及人才培養(yǎng)， 建立了科學(xué)的選才用才機(jī)制，建立了各層次的優(yōu)秀人才儲(chǔ)備庫(kù), 建立了有效的激勵(lì)制度。讓每一個(gè)光明人意氣風(fēng)發(fā)，勇攀高峰,創(chuàng)下一座座豐碑。
In such corporate culture, Bright Dairy pays attention to teamwork and talent cultivation by establishing scientific HR system and building up talent reserves at different levels as well as established an effective incentive policy to give our employees courage to achieve higher performance.
在收獲榮譽(yù)的同時(shí)，我們更懷抱關(guān)愛(ài)與感恩，積極回饋社會(huì)，為更多人開啟光明。
We cherish all cares and loves while harvesting honors. We’re making our contribution to the society to open a door to a bright world for more people.
集培訓(xùn)、考核、使用、發(fā)展一體化的人才培養(yǎng)機(jī)制Cultivation mechanism combining training, assessment, appointment and career development
