世聯(lián)翻譯公司完成新聞類-高效分行理念英文翻譯

Efficient branch concepts increasingly important – Wincor Nixdorf an experienced partner for banks
 
It is not just the location that makes a bank branch unique; more and more, branch concepts are being thoroughly individualized. Wincor Nixdorf has plenty of experience when it comes to making branches efficient and is underscoring this at Wincor World with two completely different branch types.
Branches are and will remain the most significant sales channel for banks. They guarantee direct contact with customers, something that is becoming increasingly important. Several studies have shown that over 80 percent of banks believe they can only focus properly on customers and simultaneously boost efficiency by transforming their branch networks.
There is no such thing as a standard bank branch anymore. What is needed are branches that fit in with their location and meet the various requirements of banks and their clients in completely different ways. “That’s why more and more financial institutions throughout the world are reorganizing their branch channel to support new sales and service approaches and enhance efficiency,” says Jordi Perez, Head of Branch Transformation at Wincor Nixdorf, adding: “The first step is always an in-depth analysis of branch strategy.”
Branch concepts and the mix of branch types vary according to the bank’s focus, the location of its branches and the specific needs of its clients. They range from flagship, full-service and express branches to mini-branches based entirely on self-service.
“A detailed understanding of the right mix of branch types is the cornerstone of an efficient branch network and an optimal branch concept. Only on that basis can the right decisions be made about the various customer services and the necessary hardware and software technologies,” says Jordi Perez with conviction. “That’s the only way to achieve the best interplay between aesthetics and customer experience on the one hand and technology on the other hand.”
With its many years of experience, Wincor Nixdorf views itself as an important partner to banks, from branch consulting and design to the implementation of the correct hardware and software, all the way to ensuring the highest possible availability of both the entire self-service network and the bank's central branch IT.
Wincor Nixdorf is presenting examples of two quite different branch concepts at Wincor World and is underscoring the different branch types with a bundle of services. The focus is on concepts to boost efficiency and optimize customer services. The company is using the latest over-the-counter and self-service technologies to demonstrate different solution scenarios that optimize processes in the front office and in the branch as a whole while also enhancing the customer experience.
The full-service branch at the fair shows a combination of new software solutions and state-of-the-art technologies to support new kinds of assisted self-service. Using a tablet, for example, a bank officer can recognize whether a customer at an automated teller machine needs help and can execute the transaction remotely or directly at the ATM together with the customer. If a customer wants to withdraw cash from his or her account, for instance, the employee can authorize this transaction. The customer receives the desired amount and the bank officer can take the opportunity to enter into a discussion.
Next door will be a mini-branch designed primarily to present self-service elements and their integration in the customer-bank relationship. In a self-service branch like this, a customer can communicate with a bank adviser by video to ask questions or get authorization for a certain transaction in a direct conversation. With its premium availability solutions and preventive maintenance, Wincor Nixdorf can reduce system downtimes in mini-branches to a minimum and keep recovery times especially short.
 

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